Tracking audit
A full check of what is tracked, what is missing and what is double counted across GA4, Google Tag Manager, Google Ads and Meta, with every issue listed by impact.
Web analytics
GA4 and Tag Manager tracking you can actually trust.
Clean GA4, Google Tag Manager and server-side tracking setups, so every channel is judged on real conversions instead of guesses.
Web analytics overview
Every marketing decision depends on data. If tracking is broken, Google Ads and Meta Ads optimise toward the wrong actions, reports disagree and budgets move in the wrong direction. That is why I start almost every project with web analytics.
I have worked with 200+ businesses, and correct tracking is the foundation behind the $25M+ in sales generated through the Google and Meta campaigns I have run. The work covers Google Analytics 4 (GA4), Google Tag Manager (GTM), ad platform conversion tags and server-side tracking.
GA4 and Google Tag Manager implementation
I set up GA4 properties, data streams and key events properly, then manage every tag through Google Tag Manager. eCommerce events, lead forms, calls and bookings are tracked with the details you need for reporting.
Server-side tracking and data quality
Ad blockers and browser privacy features hide a growing share of conversions. Server-side tagging and the Meta Conversions API recover much of that data and send cleaner signals to ad platforms, which helps them optimise.
eCommerce and lead tracking
For online stores, I track the full journey: product views, add to cart, checkout steps and purchases with revenue and product details. For lead generation, I track form submissions, calls, bookings and chat enquiries, and connect them to your CRM so you can see which leads became customers.
Privacy-friendly measurement
Consent mode, server-side tagging and careful data sharing help you measure marketing accurately while respecting privacy rules and user choices in markets such as the UK and EU.
What's included in my web analytics service
Everything covered in my GA4 and Google Tag Manager service, so your marketing data is complete and correct.
GA4 setup & configuration
Properties, data streams, key events, custom dimensions, eCommerce reporting, cross-domain tracking and consent mode, set up so reports answer real business questions.
Google Tag Manager
A clean, documented GTM container with clear naming for tags, triggers and variables, so anyone on your team can understand and maintain it.
Server-side tracking
Server-side Google Tag Manager and the Meta Conversions API to recover conversions lost to ad blockers and browser restrictions, and to give you more control over your data.
Ad platform conversions
Google Ads, Meta, LinkedIn and other conversion tags firing correctly with the right values, plus enhanced conversions and offline conversion imports where needed.
Tracking plan & documentation
A written tracking plan listing every event, where it fires and why it matters, so future changes do not break your data.
Who my web analytics service is for
Built for businesses in the US, UK, Canada, Australia, New Zealand and Bangladesh that want measurable growth.
Businesses running paid ads
Anyone spending on Google or Meta who needs accurate conversion data.
eCommerce stores
Shopify, WooCommerce and custom stores that need reliable revenue tracking.
Lead generation companies
Businesses that need to know which leads became paying customers.
Agencies & marketing teams
Teams that want a clean, documented setup they can build on.
My web analytics process
Audit, track, launch and test, then scale and report: the same process behind $25M+ in sales from Google and Meta Ads.
Audit
A web analytics audit of GA4, Google Tag Manager, Google Ads and Meta tracking: what is measured, what is missing, what is double counted, and how far your data is from real orders and leads.
Track
A written tracking plan defines every event, conversion and parameter, including eCommerce events, form submissions, calls, bookings and consent mode requirements.
Launch & test
GA4, Google Tag Manager, server-side tagging, the Meta Conversions API and ad platform conversions are implemented and tested in preview and debug mode before going live.
Scale & report
Tracking is verified against real sales and leads, documented for your team and connected to a Google Data Studio dashboard, with regular checks so data stays accurate.
What I measure
- Tracked vs actual orders
- Conversion accuracy by platform
- Event match quality
- Data completeness after consent
- Attribution by channel
- Revenue by source
Tools I use
The platforms behind this service.
GA4
Google Tag Manager
Server-side GTM
Meta Conversions API
Search Console
Microsoft Clarity
Web Analytics FAQs
Straight answers to the questions clients ask most.
What is web analytics?
Web analytics is the measurement of how people find and use your website, and which marketing activities lead to sales and leads. The main tools are Google Analytics 4 and Google Tag Manager.
Why is my GA4 data different from Google Ads or Meta?
Each platform counts conversions differently, with different attribution windows and models. A correct setup reduces the gaps and makes it clear which number to use for which decision.
What is server-side tracking?
Server-side tracking sends data from a server you control instead of only from the visitor's browser. It is more reliable, less affected by ad blockers and gives you more control over what is shared.
Can you fix an existing GA4 setup?
Yes. Most projects start with an audit of the current setup. I keep what is correct and rebuild what is broken or missing.
Do you set up eCommerce tracking for Shopify and WooCommerce?
Yes. I set up purchase, add to cart and checkout events for Shopify, WooCommerce and custom stores.
Why do I need Google Tag Manager?
Google Tag Manager lets you manage all tracking tags in one place without editing your website code each time. It makes tracking faster to change, easier to test and less likely to break.
How long does a GA4 setup take?
Most setups take one to two weeks, including planning, implementation and testing against real orders or leads. Complex sites with server-side tracking can take longer.
Will better tracking improve my ad results?
Usually, yes. Google and Meta optimise toward the conversions they can see. More complete and accurate data helps their bidding find better customers.
Other services
Services that work well alongside this one.
Ready to get more customers online?
Let's get on a call.
Tell me about your business and current channels. I'll reply with next steps and an honest view of where your growth is coming from.