How I work
Audit, track, launch & test, scale.
The four-step digital marketing process Saifur Saif uses for every Google Ads, Meta Ads, SEO and analytics project, the same process behind $25M+ in sales for 200+ businesses.
The four steps
Click a step to see exactly what happens and what you get.
Audit
Every project starts with a full audit of your Google Ads, Meta Ads, SEO, landing pages and tracking. You get a clear, prioritised list of what is wasting money and what will grow revenue fastest.
Track
Before any budget is scaled, tracking is fixed. GA4, Google Tag Manager, the Meta Pixel, the Conversions API and offline conversions are set up so Google Ads and Meta Ads optimise for real sales and leads.
Launch & test
Google Ads, Meta Ads and SEO improvements go live with structured tests on keywords, audiences, creative, offers and landing pages, each with a clear goal such as lower cost per acquisition or higher ROAS.
Scale & report
Budget moves to the campaigns and channels with the best return on ad spend, week by week, and a live Google Data Studio (Looker Studio) dashboard reports spend, revenue, ROAS and leads.
Why this process works
Most digital marketing problems come from doing things in the wrong order: scaling ads before tracking is accurate, or changing everything at once so nobody knows what worked. This process fixes the order.
The audit finds wasted budget and quick wins. Tracking makes sure Google Ads and Meta Ads learn from real sales and leads. Structured launches and tests show what works, and scaling moves budget toward the best return on ad spend, with every result visible in a live Google Data Studio dashboard.
The same four steps apply whether you hire Saifur Saif for Google Ads, Meta Ads, SEO, web analytics or a full performance marketing programme.
See it in action
Case studies built on this process.
Ready to get more customers online?
Let's get on a call.
Tell me about your business and current channels. I'll reply with next steps and an honest view of where your growth is coming from.