Google Ads audit
Structure, keywords, search terms, Performance Max, bidding and wasted spend.
How I work · Step 01
Digital marketing audit: find where your budget is lost
Every project starts with a full audit of your Google Ads, Meta Ads, SEO, landing pages and tracking. You get a clear, prioritised list of what is wasting money and what will grow revenue fastest.
Digital marketing audit
Most businesses that come to Saifur Saif are already spending on Google Ads or Facebook and Instagram Ads. The problem is rarely a lack of effort. It is usually a handful of hidden issues: conversion tracking that counts the wrong actions, campaigns that spend on irrelevant searches, landing pages that lose visitors, or budgets spread too thinly to learn anything.
A digital marketing audit finds those issues before any new budget is spent. It looks at your ad accounts, website, analytics and competitors together, because problems in one place usually show up as poor results somewhere else.
Google Ads audit
The Google Ads audit reviews account structure, keywords and match types, search terms, negative keywords, Performance Max, Shopping feeds, bidding strategies, Quality Score, ad copy and landing pages. It shows exactly where search engine marketing (SEM) budget is being wasted.
Meta Ads audit
The Meta Ads audit covers campaign structure, audiences, creative fatigue, placements, attribution settings and the health of the Meta Pixel and Conversions API, so you know whether Facebook and Instagram Ads are finding buyers or just clicks.
SEO, website and tracking audit
The audit also checks technical SEO, page speed, Core Web Vitals, keyword rankings and content gaps, plus how AI tools such as ChatGPT and Gemini describe your brand. Finally, GA4, Google Tag Manager and ad platform conversions are compared with your real orders and leads.
What's included in the audit step
Everything covered in step 01 of the process.
Meta Ads audit
Audiences, creative, placements, attribution and Pixel health.
SEO audit
Technical health, rankings, content gaps and AI search visibility.
Tracking audit
GA4, Tag Manager and conversions compared with real sales.
Landing page review
Message match, offer, speed, trust and mobile experience.
Competitor review
What competitors run, where they rank and where the gaps are.
What you get
- Prioritised list of issues and quick wins
- Estimate of wasted ad spend
- Tracking gaps and fixes
- Recommended channel priorities
- Clear 30, 60 and 90 day plan
- Walkthrough call to explain findings
The full process
Audit, track, launch and test, then scale and report.
Audit
Digital marketing audit
Track
Conversion tracking setup
Launch & test
Launch & test
Scale & report
Scale & report
Audit FAQs
Common questions about this step.
What is a digital marketing audit?
A digital marketing audit is a structured review of your ad accounts, website, SEO and tracking that identifies what is working, what is wasting money and what to fix first.
What does a Google Ads audit include?
Account structure, keywords and match types, search terms, negative keywords, Performance Max, bidding strategies, Quality Score, ad copy, landing pages and conversion tracking.
Do I need an audit if my ads are already running?
Yes. Accounts that are already running are where audits find the most savings, because wasted spend and tracking errors build up over time.
Who runs the audit?
Saifur Saif runs every audit personally. Book a free strategy call to get started.
Keep going
Explore the rest of the process and the work behind it.
Ready to get more customers online?
Let's get on a call.
Tell me about your business and current channels. I'll reply with next steps and an honest view of where your growth is coming from.